AIPP Advisory Board Meeting Update
The AIPP Advisory Board met again, its 3rd of 2018, to evaluate and input into Association business
AIPP members influence association business through elected member representatives who meet with the AIPP Executive, usually four times a year.
The current AIPP Advisory Board (‘Board’), met in London 26th September for around 3 hours, followed by drinks and networking. The Board is comprised of 8 AIPP members – details via this link
The meeting started with an update on association business from the AIPP Executive including interest in Belgium and the Netherlands to bring AIPP voluntary regulation to these markets. The Board commended this potential with attendant benefits to increase the networking reach of AIPP members.
To help better understand members needs, the results of the recent AIPP member survey were discussed – read more about these here. Very encouragingly, AIPP membership net numbers continue to grow, the association now having 368 members in 31 countries around the world.
Members are reporting good levels of buyer interest and sales, as British buyers seek to get a foothold in Europe with a property purchase before BREXIT. The recent A Place in the Sun property show (NEC, Birmingham 21-23rd September) reported 7,389 visitors (up 5% on same show in 2017) who met the 100+ property exhibitors.
Post meeting note: The AIPP Advisory Board has 4 vacant places due for election / re-election, would you like to stand for a position? – please read more about this here
AIPP reports significant growth in new venture: Alliance of International Property Owners (AIPO)
The Board received a report showing very encouraging growth in the AIPO – launched just 5 months ago, in May 2018
The Alliance’ purpose is to help protect and support what the industry creates; owners of a foreign property. In so doing, AIPP will also help buyers into the market place and direct them exclusively to AIPP members for professional help and support.
The AIPO is now fast becoming established in the UK market with over 25,000 unique users since launch. Strategic partners in FX (Clear Currency), Tax and Wealth Management (Blevins Franks) and Mortgages (tbc soon) are all being added to raise the level of support on the AIPO site, as well as valuable financing to help drive publicity for the ‘Alliance’ with buyers and owners.
Only AIPP members are listed, profiled and are promoted on the AIPO site and Board members – and members – were reminded they should update their profiles to maximise their potential – members can read more about how to do this here.
'Buy Right, own well' with the AIPO
The strategy of launching the AIPO was approved by the Board back in December 2017 and has led to the adoption of the ‘Buy right, own well’ advertising strap line.
This has been adopted on the AIPO website, whereby the public are encouraged to ‘Buy right’ only through AIPP members and then to ‘Own well’ by joining the AIPO as a buyer and owner.
AIPP members can also submit free blog posts to the AIPO with the best ones promoted on Facebook, at no charge. To find out how best to do this, please refer to AIPO Blog Post Guidelines
Results on Facebook, as presented to the Board, have been impressive with an advertising Reach of over 500,000 and, critically, over 15,000 clicks and post-engagements.